“At scale, an advertised product serves the company that is showing the ad not you. IIT grade Old Google execs ready to roll out ad-free search engine Neeva” With this in mind, Sridhar Ramaswamy and Vivek Raghunathan, IIT alumni and former Google executives, are set to make Niva an ad-free personal search product that is expected to offer customer payment by the middle of this year. at the time of growing concerns about control controlled by the first technology choice, Tech Megalith.
“The advertising model has been great at bringing search to everyone on the planet, but over time there is increasing pressure to show more ads and exactly what users want. Our thesis is that we can create a better search product that focuses on a single customer need, ”said Ramaswamy, Neeva’s CEO, in a video call from his home in California. This is a domain well known to the 54-year-old, who is Google’s SVP of Ads and Commerce, and also leads its travel, shopping and search infrastructure team.
Raghunathan studied at IIT Mumbai and was previously Vice President of Demonetization at YouTube.
“So this is really a broad set of experiences.” Similarly, Vivek was the first Tech Lead now called the Google Assistant. So we’ve really worked on both sides of the search, ”says Ramaswamy, a graduate of IIT Chennai. That’s why they feel “confident enough” that they could make the technology at a relatively low price, he said.
With a 45-man team in the US, there are plans to launch Neeva in “four to five months”, first in the domestic US market and then in English-speaking regions such as Western Europe, Australia and India. . “Fortunately, we have a great team of engineers, designers and product managers, and very good sponsors,” says Ramaswamy. Neeva has so far raised $ 37.5 million from similar investments from Greywalk, Sequoia Capital and Ramaswamy.
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IIT grade Old Google execs ready to roll out ad-free search engine Neeva
The product is different from people, says Ramaswamy, offering a single window for searches and queries of personal data on services like Dropbox and email accounts, says Ramaswamy. “We have to rethink the core technology. And, at some level, things like how the web is crawled, how the basics are indexed, ”he says. (IIT grade Old Google execs ready to roll out ad-free search engine Neeva) Like Google, Neeva will also use artificial intelligence and machine learning to create secret sauces: rankings for search.
On the apprehensions that arise about personal data, Ramaswamy says: “We guarantee that the product and the company are designed so that the personal data is indexed to serve its results, nothing more … We are building a company that is, from the beginning , the customer first and for the customer only. We are very confident in making sure this is the only source of income. “
A blog on Niva also reiterates his commitment to be ad-free, guaranteeing that “your data will never be sold in any way”, and promises that after 90 days the search history will be deleted by default. (The Google default is 18 months.)
After spending 16 years at Google, Ramaswamy says he is confident that he is “just not healthy enough” to control a much larger technology platform. “There are good people out there, that’s not the problem. If you need to make more money, the temptation to show another ad is too strong,” he says, adding that what Niva offers is a choice. “The alternative creates a rich Internet. “. (IIT grade Old Google execs ready to roll out ad-free search engine Neeva)
You are aware of the challenges of offering a given product and need to ensure that it is “great”. Still, Ramaswamy says, it is his inspiration. He cites the example of services such as Spotify and Dropbox, which were successful in segments where there was no shortage of free options, and hoped Neeva could force its rivals to cut back on ads as well. “… Now you can’t say, I’m going to show a page full of ads … Users will choose a payment option because too much is too much.”
Says Ramaswamy: “We are confident that a certain segment of the population will get value in a better product. And especially in today’s climate of concern about the size and impact of technology companies, we think we can get enough people to say “I just want a simple alternative, a service that I use , Which I pay. ” And that is, nobody worries about data, doesn’t worry much about what’s happening. “