Washington: US multinational tech giant Microsoft has again raised the price of its controversial Xbox Live Gold Subscription, which the company announced on Friday.
The new price increase would have doubled the cost of an annual subscription to the service, which required online games to be played on the Xbox console.
According to The Verge, after online feedback on the proposed changes, Microsoft is now moving away from increasing the cost of its subscription service.
The new price increase doubled the cost of an annual pass and led to a six-month subscription at $ 60, the same price as the current annual membership.
In an official statement on the Xbox website, the tech giant said: “We made a mistake today and you were right to tell us. Connecting and playing with friends is an important part of the game and we do not meet the expectations of players who rely on it every day. As a result, we have decided not to change the prices of Xbox Live Gold. ‘
Xbox Live Gold Subscription Price Hike Plan Withdrawn by Microsoft Following Outrage From Users
The new price increase would have pushed the price of Xbox Live Gold closer to its Xbox Game Pass Ultimate, a more expensive subscription that provides access to games and similar other related benefits.
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In the same statement, Microsoft continued: “We are turning this moment into an opportunity for Xbox Live to see gamers at the center of their experience. For free games, you will not need an Xbox Live Gold subscription to play those games on Xbox. We are working hard to achieve this change as soon as possible in the coming months. ‘
According to The Verge, Microsoft’s focus in recent years has been on Xbox Game Pass, a final level that includes access to Xbox Live Gold. While the game pass offers great value for many players, the change in the price of gold came as an attempt to push people to pay for a more expensive service.
Therefore, for this reason, it is not surprising that the initial announcement was very poorly received by the public. Reverse Microsoft’s price hike is good news for Xbox Live Gold Subscription customers, who are not interested in Xbox Game Pass, and even better news for those who only use Xbox Live Gold to play free games.
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Microsoft acted on a plan to increase the subscription price of its online gaming platform Xbox Live Gold after the outrage from users.
The price increase doubled the cost of the annual pass and reduced the six-month membership to $ 60 (about 4,400). Last year, Microsoft removed the option of a full one-year subscription to the online store at that price. Monthly membership costs will also be the same.
“We made a mistake today and you were right to tell us,” the company said in a statement. “Connecting and playing with friends is an important part of the game and we were unable to meet the expectations of the players who rely on it every day. As a result, we have decided not to change the prices of Xbox Live Gold. ‘
The previous move would have pushed the price of Xbox Live Pass to Xbox Live Gold, a more expensive subscription that also provides access to games and other discs.
The Game Pass has become a central element of Microsoft’s strategy to attract loyalty with the recent launch of the Xbox Series X console. But gamers were angry that Microsoft announced plans to increase subscription costs. Especially during epidemics. When people are spending more time than usual on screen and unemployment has increased. Users expressed disappointment online, often comparing subscription costs to Sony’s PlayStation Plus, which is $ 60 per year.
On Twitter, where the topic was one of the top trending topics on Friday, a gamer named Zay said, “Xbox users simply have to sell their Xbox to get Xbox Live Gold.”
One user stated that Microsoft is out of touch with its community and economic reality.
To justify the move above, Microsoft stated that the price of Xbox Live Gold “has not changed over the years and in some markets, it has not changed for more than 10 years.”